We Are 778 were approached by The Regent Centre. We were asked to propose a new brand identity system for this patron-led venture.

It was paramount that any new look appealed to a diverse range of individuals, who come together to encounter the performance of theatre, music and film. It was this experience we looked to celebrate and promote via our visual approach.

Our creative team went about producing a flexible graphic system. This allowed us to craft and create, using colour and shape – maintaining brand awareness and the community spirit surrounding this.

The final Wordmark’s ascending arch is influenced by several real-world references, including the theatre curtain, arched ceilings and the ‘Circle’.

Our resulting work is bold, simple and full of personality. It expresses both a sense of energy and prominence. We are wholly excited by the engaging look produced.